EXPERT SPEAK
customer activities for opportunities
to upsell, as well as preparing data for
customer subscription renewals. It can
also help manage marketing campaigns by
collecting data through web scraping and
help to get the right information out to assist
with marketing and sales activities.
Bots can also be programmed to monitor
the policy status of your customer base,
and identify gaps and opportunities for
bundles or discounts, which will enable the
business to send targeted communications
to maximise opportunities. Moreover, RPA
can replace troubleshooting that is reactive
in nature, with the proactive identification
of any challenges, allowing issues to be
resolved before they become a problem for
the business.
RPA also has a crucial role to play in
alleviating the enormous administrative
burden that our stringent regulatory
environment has placed on businesses. Think
about POPIA and its comprehensive policy
Viewing RPA as a
standalone, technology-
only solution is a
mistake.
Business, increases the value of stand-alone
RPA tools. It leverages the platform to
augment task automation with additional
automation capabilities, enabling RPA
bots to orchestrate workflows, integrate
with business rules and decisions, manage
content and capture data. This is what truly
sets it apart from its competitors.
The platform helps businesses
address their immediate task automation
requirements and use the additional
automation capabilities to make their RPA
bots smarter, more agile and better able to
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 26
help them achieve their business objectives.
One major objective for all businesses is
Digital Transformation, and an RPA journey
is intrinsically connected to this. Driving
strategic, enterprise-wide change is the
sign of any successful RPA implementation.
RPA has the power to augment and free
up resources, completely redefining the
standards of speed and efficiency, as
well as significantly change the way the
organisations operate.
RPA enables the automation of a number
of other tasks too, including monitoring
to promote advanced data review rights
and consent management. This is going to
see a tidal wave of requests drowning every
business, which will drive operational costs
up. RPA tools can capture and interpret the
data, action what is necessary, and provide
appropriate responses.
The use cases for RPA are endless,
and one thing is certain. Businesses who
outperform their competitors are the ones
that strive to continuously improve how
they do business, and that is what RPA is
all about.
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