FUTURE TECHNOLOGY
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 26
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ak
A
vaya has rallied its channel partner
community with deep-dives on
the latest Avaya innovations and
programmes designed to accelerate growth,
break into new markets and help customers
chart a path towards the cloud.
Strategies for Avaya’s 2020 fiscal year were
unveiled at the Avaya Partner Summit, where
the company hosted the EMEA and APAC
region’s leading channel executives as part of
Avaya ENGAGE Dubai, the premier event for
the future of communications technology and
mastering the Art of Experience.
At the summit, Avaya demonstrated the
strong growth opportunities for partners
with detailed sessions on the solutions that
are driving cloud growth, including Avaya IX
Subscription programme, Avaya OneCloud
ReadyNow, Avaya CPaaS and Avaya IX Spaces.
The event also served as the go-to-
market launchpad for Avaya’s latest CX
applications, Avaya IX Onespace and other
innovations – all of which are being rolled
out across the International theatre.
“Our message to partners this year is
to embrace the new – new solutions, new
customers and new deployment models.
We’ve demonstrated our commitment to
this idea with an impressive number of
solutions, offerings and programmes, all of
which will drive compelling opportunities
for partners in the coming financial year,”
said Fadi Moubarak, Vice President –
Channels, Avaya International.
“Nowhere is this more obvious than in
the announcements we’re making around
cloud and the subscription-based model.
This is where the industry is moving, and
with programmes like Avaya IX Subscription,
we’re enabling our channel partners to
support our joint customers at every stage
of their cloud journey.”
The Avaya Partner Summit included
deep dives into the following solutions and
programmes, among others:
Avaya IX Subscription, which offers
a flexible new consumption-based
alternative to traditional perpetual
pricing models and helps partners
facilitate a transition to cloud for
their customers.
Avaya IX Spaces, a cloud-based
collaboration solution that delivers audio
and video conferencing, file sharing and
more, through a lightweight web app and
promises to take the fight to a number
of competitors that are both more
expensive and less richly featured. Avaya
IX Spaces is now available in 45 countries.
Avaya ReadyNow, which gives enterprise
customers access to Avaya Unified
Communications and Contact Center
solutions delivered in a secure private
cloud environment, provides enterprises
with a convenient and automated path to
the benefits of cloud communications.
Avaya Communications Platform
as a Service (CPaaS), which enables
organisations to build apps with ease
and integrate them into any application,
workflow or communications system.
Avaya Device as a Service (DaaS), which
enables businesses to acquire Avaya’s
latest smart devices with the flexibility
Avaya demonstrates innovations
and programmes designed to
accelerate growth, enter new
markets and help customers chart
a path towards the cloud.
Avaya helps channel partners
to ‘Embrace The New’ at
Avaya Partner Summit
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ice
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Channels, Avay
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of a monthly subscription rather than an
upfront purchase.
“Partners will see us take a much more
aggressive stance with our approach to
innovation and opportunity this year, and
we’ll be encouraging and supporting them
to join us as we leverage the market forces
around Digital Transformation to enable our
customers,” said Moubarak.
“Between our new cloud offerings,
vertical-specific solution sets and
advanced Contact Center and Unified
Communications applications, we have
a compelling story to take to our joint
customers as CX and EX leaders that will
drive amazing business outcomes.”
Avaya also demonstrated the
opportunities for moving existing
customers to exciting new use cases, with
the latest updates to Avaya IX Contact
Center, IX Workplace, and the ever-
expanding, award-winning range of IX
Devices, which can be optioned as Open SIP,
providing further opportunities for partners
to break into new markets.
The Avaya Partner Summit culminated
in the Avaya Partner Awards, which
recognised the EMEA and APAC regions’
leading channel partners for their
ability to design and implement blended
communication solutions that solve
pressing business challenges.
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