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Digital Transformation is forcing
companies to change their
business models and adapt to
the new market reality. However,
the good news is that in 2019,
high-speed Internet connectivity
is relatively cheap and freely
accessible to all. Shelley Brown,
Channel Sales Manager at Itec
SA, looks at how companies are
reaping the benefits.
HOW
CONNECTIVITY DRIVES BUSINESS
GROWTH IN A CHANGING LANDSCAPE
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putting information at our fingertips faster
than ever before.
This is giving business owners two
precious commodities – time back in
their diaries and new insights into their
operations and their markets. Combined,
time and insights allow you to grow your
business much faster than you could ever
have dreamed.
More importantly, though, connectivity
gives you the ability to serve your customer
better, faster and more accurately. If your
people are all connected, on any device at
any time, it’s easier than ever to be super-
responsive and deliver the kind of service
that keeps your customers delighted.
But how do you enter this brave new
digital world without having to spend
inordinate amounts of time and money
on creating your own infrastructure? And
who do you trust to navigate this unknown
road for you? The short answer is that you
don’t have to do much yourself. There are
service providers who do it faster, better
and cheaper than you – and you should be
talking to them.
That’s the magic of the new generation of
managed business services providers, which
don’t only provide businesses with technology
f you’re not digitally connected, are
you even in business? That’s the
question facing practically every
business in South Africa right now,
from large enterprises down to micro-
businesses working from converted garages.
Fact is, connectivity goes way beyond
telecommunications: it’s the access point
to a world of technology that’s allowing
businesses to operate more efficiently and
effectively than ever before.
The good news is that in 2019, high-speed
Internet connectivity is relatively cheap and
freely accessible to all. With connectivity no
longer the exclusive preserve of big business,
suddenly we’re seeing SMEs reaping
the benefits and efficiencies of greater
connectivity – higher productivity, improved
customer service, better communication and
smoother e-commerce.
What this means is that connectivity is
no longer a nice-to-have – it’s an absolute
must. If you’re not digitally connected, you
will almost certainly fall behind your more
tech-savvy competitors. Why? For a start,
today’s technologies take away a lot of the
effort previously required to run a business.
Technology is streamlining operations,
automating time-consuming processes, and
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Ch
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Manager at Itec SA
that meets their specific needs, but take care
of the headaches like support, maintenance,
compliance, security and encryption as
well. This doesn’t just mean lower costs,
but instant access to the latest technologies
– which allows you to bring new business
services online quickly as you need them.
The main thing to remember is that
digital connectivity isn’t an event, it’s a
journey. You can start with the basic phone
network and infrastructure and work your
way up the value chain from there as your
needs evolve. Suddenly, the digital world
isn’t so scary anymore. You just have to
jump in.