FUTURE TECHNOLOGY
Highlights of ServiceNow’s global
partner ecosystem strategy and partner
programmes include the following:
New global partner
segmentation approach
ServiceNow has established a new global
partner segmentation approach to recognise
partners’ expertise across its ecosystem.
This will enhance opportunities for partners
to differentiate and position their services to
joint customers.
Within this new framework, partners are
segmented according to two sets of criteria:
1) Their breadth and depth of ServiceNow-
enabled solutions adoption associated with
their practice development and managed
service offerings; and 2) Their go-to-market
maturity. The former is determined by four
key factors, which include:
Capacity, which pertains to the
number of people who are certified
on ServiceNow technology within the
partner organisation
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
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Competency, characterised by a partner’s
specialisation, which is determined by
achieving specific ServiceNow product,
solutions and workflow certifications and
recognised via ServiceNow’s new ‘Digital
Badging System’
Customer success, as validated by
published criteria, including multiple
product line, solution and workflow
implementations that meet baseline
customer satisfaction scores
Capability, with respect to a qualitative
assessment of a partner’s Digital
Transformation skills, industry domain
expertise and global scale
Based on these sets of criteria, partners
are segmented within one of the following
partner categories:
Global Elite Partner: A Global Elite
Partner meets all of the ‘Elite Partner’
criteria and has the following
characteristics: deep industry domain
expertise; Digital Transformation skills,
including business process re-engineering
and organisation change management;
global scale; commitment to achieve
a $1billion ServiceNow practice within
three-to-five years; and CEO-level
commitment to a ServiceNow practice.
The attainment of these characteristics is
reviewed annually.
Elite Partner: An Elite Partner typically
specialises in five or more ServiceNow
products across the IT and employee
experience and customer service
workflows and has established
operations in multiple geographies.
Premier Partner: A Premier Partner
typically focuses on fewer than five
ServiceNow products in more than one
geographic region.
Specialist partner: A Specialist Partner
typically provides highly specialised skills
in a specific area in any one or more
ServiceNow product.
Registered Partner: A Registered Partner
is new to the ServiceNow partner
ecosystem, has met the minimum
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