Intelligent Tech Channels Issue 25 | Page 20

ENTERPRISE TECHNOLOGY The channel landscape is evolving at an accelerated pace. This is forcing channel players to re-evaluate their strategies and business models as today there are multiple ways of selling, be it software licensing, resale, managed services, or recurring revenue-based cloud services. In the midst of this change, it is important for vendors to recognise this and adapt Performance Platform and its new corporate brand identity, to drive the Digital Transformation that their customers need, growing their business as a result. The event also featured technical breakout sessions to help partners rapidly upskill on key areas of the Riverbed portfolio. The company has been collaborating with its distributors to conduct on-ground partner Having recently signed a global original equipment manufacturing (OEM) agreement with Versa Networks, Riverbed is offering new enterprise SD-WAN solutions that deliver high scalability, along with a full stack of enterprise and carrier-grade routing and advanced network security capabilities. Another focal aspect of Riverbed’s participation at the show is SaaS their channel programmes to be flexible in supporting the partners’ business whether they are delivering solutions in a resale training on a quarterly basis. It also presents its partners with the opportunity to attend comprehensive on-demand webinars and its Rivercast sessions – which deliver insight and information on how they can grow their business by capitalising on the latest technology trends. With over 1,000 plus deployments, Riverbed SD-WAN is quickly replacing traditional Wide Area Networks (WANs) as more enterprises realise the need to rethink their ever-increasingly complex network environment for today’s cloud- centric and digital world. Riverbed offers a complete and powerful SD-WAN portfolio, which addresses the needs of mid-market organisations and scales to the requirements of the world’s largest enterprises. Acceleration. Within the next two years, 73% of companies are expected to run almost entirely on Solution-as-a-Service (SaaS). The new Riverbed SaaS Accelerator is the first and only software solution to accelerate SaaS performance by up to 10 times, for apps such as Office 365, Salesforce, Box and ServiceNow. SaaS Accelerator is also a SaaS solution, enabling customers to turn up the service within minutes so they can benefit immediately from improved performance. To compliment these showcases, Riverbed will also highlight its NPM solution which integrates Simple Network Management Protocol (SNMP) polling, flow, packet capture and other capabilities to provide a comprehensive enterprise-wide view of performance in hybrid IT environments. ˜ Behind every digital experience is a human experience. model or as-a-service. This is what Riverbed has achieved with Riverbed Rise. This year, Riverbed unveiled its new brand identity, centred around ‘Advancing the Human Experience in the Digital World’. This has resonated extremely well with its channel community as it enables them to elevate their value proposition by positioning themselves as partners in the Digital Transformation of their customers rather than merely as solution providers. Riverbed METNA has increased channel intimacy by extending the function and focus of its territory team to include key channel activities and responsibilities, in addition to allocating a senior technology consultant to enhance the technical capabilities of its distributors and focus channel partners. In May this year, in collaboration with its long standing VAD partners, Mindware, StarLink and Crestan International, Riverbed hosted its inaugural Riverbed Partner Connect summit. At this event, the company provided detailed training on how partners can leverage the enhanced Riverbed Rise Partner Program, the Riverbed Digital 20