INDUSTRY APPOINTMENTS
New General Manager appointed at SPECTRAMI
capability in building business momentum,
Ali brings an expansive portfolio of skills
acquired over several years of experience
working with clients in the public and
private sector, financial services and oil and
gas industries.
“I am very excited to join one of the
few respectable names in the distribution
business in the region,” said Ali. “Egypt is
my home and is also home to one of the
company’s Vendor Extension Model (VEM)
model in Egypt, Levant and all across
North Africa.
Prior to joining SPECTRAMI, Ali served
as a country manager for LogRhythm in
the Kingdom of Saudi Arabia and led the
development of its business in the Kingdom.
Prior to that, Ali spent more than seven
years with Intel Security as the Regional
Manager for Egypt, Levant and Western
Saudi Arabia. In addition to his proven
In addition to his proven capability
in building business momentum,
Ali brings an expansive portfolio of
skills acquired over several years
of experience.
eading value-added distributor,
SPECTRAMI has appointed Yasser Ali as
the General Manager for Egypt, Levant and
North Africa.
Based in Cairo, Ali will be responsible
for accelerating the growth of business
and maintaining customer, partner and
vendor relationships by implementing the
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fastest growing economies in this part of the
world. We have very aggressive plans for the
Egyptian market and our target for the next
three years is to put SPECTRAMI among the
top players in the country.”
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Bitdefender to accelerate ME growth with
appointment of new regional leader
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enhancements – specifically around
enablement, deal protection and margin
growth – to the partner programme over the
next 12–18 months.
“I have been closely tracking
Bitdefender’s growth over the last few years
and have been particularly impressed by
their innovation – a big reason why today
itdefender, a global cybersecurity
leader protecting more than 500
million systems across 150 countries,
has announced the appointment of Tarek
Kuzbari as Regional Director for the
Middle East.
The move is part of Bitdefender’s strategy
to expand its enterprise business in the
region by capitalising on the growing market
for network traffic analytics (NTA) solutions.
Assuming responsibility for Bitdefender’s
operations in the region, Kuzbari will focus
on growing Bitdefender’s enterprise sales,
particularly in the government, finance, telco,
manufacturing and healthcare sectors.
With a 100% channel driven go-to-
market strategy in the Middle East, Kuzbari
will also focus on expanding Bitdefender’s
channel ecosystem and will work closely
with the channel team to rollout several
With a 100% channel driven go-
to-market strategy in the Middle
East, Kuzbari will also focus on
expanding Bitdefender’s channel
ecosystem and will work closely
with the channel team.
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over 500 million endpoints are protected by
Bitdefender technology,” he said.
“Bitdefender is on a strong growth
trajectory here in the Middle East and I
look forward to leading the regional team
on this journey.”