INTELLIGENT DATACENTRES
StarLink expands its distribution
portfolio with Schneider Electric
Schneider Electric’s EcoStruxure for Data Centers Solutions enable
smart Digital Transformation for Arabian Gulf organisations.
Nidal Othman, Managing
Director, StarLink
tarLink, the fastest growing ‘True’
Value-Added-Distributor (VAD) in
the Middle East, Turkey and Africa
(META) region, has announced the signing
of a distribution partnership with Schneider
Electric for the Arabian Gulf.
Schneider Electric, a leader in Digital
Transformation of energy management and
automation, has over 1,000 partners in 64
countries worldwide.
These partners are leveraging mobility,
cloud, sensing, analytics and cybersecurity
solutions running on the Schneider Electric
S
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 24
EcoStruxure architecture to reshape
industries, transform cities and enrich lives.
Integrating OT and IT allows safer, and more
reliable, energy efficient, sustainable, and
connected organisations, Smart Cities and
countries. A principal provider of physical
infrastructure solutions for the entire data
centre and its life cycle, Schneider Electric
delivers reliability every step of the way. The
EcoStruxure for Data Center solutions protect
and optimise data centre and networks for
cloud and big data architectures.
With the Data Center Infrastructure
Management software (DCIM), customers
can collect and analyse data, and control
power and processes system-wide or on
individual devices. Schneider Electric offers
a complete portfolio of services to assess,
plan, design, build and operate a data centre.
Under this sign off, StarLink will
represent Schneider Electric in Bahrain,
Kuwait, Oman, Qatar and the UAE. StarLink,
through its skilled expert teams and wide
partner network, will promote and sell the
brand with aggressive demand generation
and awareness programmes, as well as on-
the-ground sales and technical support.
Nidal Othman, Managing Director,
StarLink, said: “Schneider Electric’s
technology will greatly complement the
StarLink cloud and data centre portfolio
that will solve specific market challenges,
enabling customers to scale and accelerate
their Digital Transformation. We are
looking forward to bringing to this region a
comprehensive data centre infrastructure,
irrespective of business type and industry
that can cater to the data centre challenges
in our enormously connected world.”
Ahmed Diab, Sales Director at StarLink,
said: “This partnership represents our
commitment to build the best solutions –
from physical infrastructure to application
and software integration level.”
Dalia El Hendy, Vice President, Secure
Power Division, Schneider Electric, said:
“Schneider Electric Secure Power division is
excited to run the first True VAD partnership
in the Gulf region. Adding StarLink to our
channel family aligns with our company’s
vision for 2019 and for the years to come.
“Great success depends on building
the right team and selecting the right
partner at the right time. Witnessing
the industry transformation towards
digitisation, Schneider Electric is pioneering
and developing the EcoStruxure, which
is the company’s IoT-enabled, plug-and-
play, open, interoperable architecture and
platform for homes, buildings, data centres,
infrastructure and every industry.
“Aligning with the market trends, we
absolutely rely on diversifying our channel
and partnering with VADs like StarLink is one
of the key channel alliances to implement the
right focus.”
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