How partners can
lessen cyber-risk for
SMB customers offering
digital experiences
With 82% of SMBs already undergoing Digital Transformation, Jon Bove,
Vice President, Channel Sales at Fortinet, tells us that in terms of digital
investment key focus areas should include cloud, mobility and Customer
Relationship Management (CRM). He says: “Partners can play a key role in
enabling SMB customers to modernise their networks while simultaneously
reducing complexity and mitigating security and compliance risks.”
S
SMBs need new technology
to compete
In order to provide the best service for clients
and win market share, your customers
36
ne
rti
Fo
ove
at
s
, V ic
le
l Sa
e Pres
ident, Channe
mall and medium-sized businesses
(SMBs) are experiencing increased
pressure to provide digital
experiences for their customers and end
users due to changes in today’s evolving,
competitive landscape.
By providing digital experiences
and services for their clients, your SMB
customers are able to compete with
similarly-sized businesses, and can even
take on larger organisations in the digital
marketplace. The tools and technologies that
enable digital engagements allow SMBs to
improve communication efforts and build
loyalty to meet the growing demands of
online consumerisation.
This is not just a nice addition to their
current business models. SMBs who do
not adapt to these changes will fall behind.
Therefore, partners must be able to advise
their customers on how to modernise their
business while still avoiding risk.
Jo
n B
must modernise in accordance with current
consumer demands. In fact, 82% of SMBs are
already undergoing Digital Transformation.
Concerning digital investment, key focus
areas for your customers should include
cloud, mobility and Customer Relationship
Management (CRM).
Cloud: According to a recent survey,
48% of small to mid-sized businesses
cite cloud computing as a priority
investment for the year 2019. Cloud
computing has become crucial as it offers
significant processing power at a lower
initial cost, enables greater productivity
and accessibility for employees with
productivity suites, and allows businesses
to quickly scale to keep pace with the
demands of their customers.
Mobility: SMBs are investing in mobile
business to improve accessibility across
a range of devices for customers,
employees, and partners. Many SMBs
are developing mobile apps and websites
that allow their audience to engage from