ENTERPRISE TECHNOLOGY
Law has come on board after previously
spending more than 17 years with Cisco,
where he drove results and scaled the
business in enterprise and channel
leadership positions.
He later joined Purple to lead its
worldwide sales operations, where he grew
the business from the ground-up and defined
the company’s go-to-market strategy,
including proving the impact of a SaaS
business model. Law’s remit at Ruckus is to
leverage his extensive background to bring
We’re not just evolving
our products to keep
up with the technology,
but also the model of
consumption as well.
strategic growth opportunities to customers,
partners and the company and will also
extend Ruckus’ presence in vertical markets.
“I was first attracted to Ruckus because
of its partner loyalty and passion; it was
unlike anything I’d seen before,” said Law.
“The quality of its people is unmatched, both
in their perseverance and in their hunger to
achieve results. The technology is exceptional
and speaks for itself. I see tremendous growth
opportunities for us in EMEA.”
At Purple, Law led the worldwide sales
organisation and led the business from
scratch and built up experience from taking
a SaaS model to partners and building a
business worldwide.
“Working in software, you work very
closely with business decision makers, but at
the same time you’re compatible and have
an ecosystem partner, like Ruckus,” he said.
“We made some brave decisions there.
We jumped straight into the enterprise
market and were able to grow very quickly.
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