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on experience. Within these teams there
must be individuals who can communicate
the benefits of these technologies on various
levels, whether that’s to the C-Suite, IT
manager or even a data scientist.
MYTH 2: Hollywood perception
vs AI reality
Perception of AI is often derived from how
it is presented through the media. Take
Hollywood films for example; the notion
of a ‘robot revolution’ contributes towards
people thinking twice before exploring the
possibilities of AI. In reality, the term is
currently used to encompass technologies
such as Automation, Machine Learning and
Deep Learning. This is what we are actually
seeing impact industries today, eliminating
time-consuming tasks, and allowing
businesses to process vast amounts of data
at lightning speed.
Take healthcare for example. AI is being
used for diagnosis and analysis of vast
30
While AI can
undoubtedly help
organisations get the
most out of data, many
myths surrounding AI
need to be dispelled.
amounts of data in seconds, rather than
the days it would take humans, helping
cure diseases previously thought incurable.
There are countless other examples of AI
technologies having a positive impact within
almost every industry. AI is helping insurance
companies analyse images of crashed cars or
property damage to give an instant estimate
for a claim settlement, and retail vendors are
applying AI to video to recognise and better
understand customer behaviour.
Channel partners must be able to
demonstrate the reality of AI, Automation
and Machine Learning and the positive
benefits they can bring to business. Setting
up a demo lab for customers is a great
way to do this. Only when businesses can
see real-life use cases and implications of
these technologies will they be inclined to
adopt them. Having this real sense of how
AI technologies actually work will also help