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DISPELLING
ARTIFICIAL
INTELLIGENCE
Matthieu Brignone, Head of
EMEA Channel and Alliances at
Pure Storage, talks about how
partners can help enterprises
dispel some of the myths around
Artificial Intelligence.
MYTHS
MYTH 1: AI is a future technology
AI is not a futuristic concept nor is it the
stuff of science fiction. It surrounds us in the
here and now. However, when customers
research AI, they can fall down a rabbit hole
of bleeding-edge applications and scientific
terminology that is not grounded in reality.
To combat this, the channel must be able
to demonstrate the real-life use cases that
are delivering results in businesses today.
That said, a lot of this technology is new,
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they have about implementing the
technology now.
D
ata is a catalyst for growth and
innovation, with the power to
transform the way a business
operates and how it serves
its customers. In fact, data is so integral to
operations that four out of five business
leaders across EMEA said their job would be
impossible without it. This was revealed in a
recent study which we partnered on.
However, the sheer volume of data
generated is overwhelming organisations,
and the speed at which it’s being generated
is only increasing. To put this into context,
according to IDC, the volume of data
generated by the Internet of Things (IoT)
alone will be as big in 2025 as the amount
of all data created in 2020. So, what’s
the solution to being able to process and
analyse all this data? This is where Artificial
Intelligence (AI) can help. Our research found
that 82% of business leaders believe that
AI will be a ‘game changer’ in the way they
think about and process data.
While AI can undoubtedly help
organisations get the most out of data,
many myths surrounding AI need to be
dispelled. This is an opportunity for the
channel to work with their customers to get
rid of any misconceptions and reluctance
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hannel and
Channel resellers must
ensure that their teams
are fully trained and
knowledgeable on AI.
and new technology means new skills and
terminology with which to come to grips. Our
study showed that 37% of business leaders
named resources and talent as a barrier to
adopting AI technologies, and with the well-
publicised technology skills shortage, this is
an issue that does not look set to disappear
any time soon.
To tackle this, the training starts at home.
Channel resellers must ensure that their
teams are fully trained and knowledgeable
on AI, so they can advise or educate and help
customers make informed decisions. Training
AI-specific teams must start now in order
to be in the best possible position to serve
customers in the near and long term. Get
gear for your lab and give your teams hands-