Intelligent Tech Channels Issue 21 | Page 33

FUTURE TECHNOLOGY the robots. We have worked together on recruiting software partners to develop the last layer of the application because our robot is provided as a platform. We have developed in Europe a partner ecosystem to develop the last layers of the solutions and we are working together with Jacky’s to do the same thing in the Middle East. We are busy recruiting software developers and companies who are dealing with the various verticals we are targeting such as retail, banking and hotels, to develop the integration between this platform and other services. INTELLIGENT TECH CHANNELS Issue 21 In terms of growth it is too early to measure. We know that the Middle East is an important market. We are confident that we have selected the right partner in Jacky’s for its experience in dealing with businesses in retail. It fits really well with what we are targeting so we are confident that progress will be coming. Do you see the Middle East as a potentially massive market for yourselves? We see it as an important market. There are other markets as well – we are launching Pepper in China ,which is a big market. I honestly think 20% to 25% of our market will be in the Middle East. Any countries in particular? I think we will be growing quickly in Dubai where Jacky’s is set up but everyone will be looking at Saudi as well. We rely on Jacky’s to develop local partners in the Middle East region. Can you explain a bit more about the relationship you have with Jacky’s and what it does? I mean you may see that as a supplier/ distributor relationship so you may just see 33