What’s amazing is that our net
promotor score has steadily
increased as we put more
emphasis on the channel model
of our business.
torageCraft’s objective focuses
on intelligent data management;
protecting customers’ data and
allowing that data to be recovered and
recalled at any point in time. What we’ve
been focusing on in the last three years is
morphing the company into what I believe
is the current business model that our
customers appreciate, which is scaled-out
intelligent data management.
When it comes to primary and
secondary data, our customers are
experiencing a complete blurring between
the two. They don’t care about the primary
or backup data, what they really want is
access to all of it, anywhere.
To meet these real-world requirements,
we offer scale-out storage, which enables
you to buy storage as and when it’s
required, rather than having to buy large
platforms of it, allowing customers to
simply add their storage solution in a plug-
That’s ultimately what the world is
expecting now from storage providers and
we’ve got some critical and electrical property
INTELLIGENT TECH CHANNELS
behind that. I’m pleased to say that our
products called OneXafe and ShadowXafe are
the client-based solutions that we sell in that
market and are doing well.
In the area of backup recovery or Disaster
Recovery-as-a-Service, we offer a product
called ShadowProtect. We already protect
nearly two million servers with this product.
Every day we’re protecting the changed
data associated with those servers, with our
customers and with our partners.
The interesting thing that we’ve also
added to our product solution is a cloud
offering: StorageCraft Disaster Recovery-
as-a-Service (DRaaS) offers everything
from file and folder recovery and machine
virtualisation to instant failover of an entire
site and network with a different level of
SLA than you’ll find elsewhere.
Challenges around data storage
Globally, the single biggest challenge I hear
from our customers and partners around the
world is when they look at data growth and
compare that to their storage or IT budget,
the two don’t come close.
There’s no way these people can say
IT administrators are having a hard time
preserving their budget, let alone now
having a conversation with their boss
requesting more storage due to data growth.
That’s just not the answer that budgets or
leadership – what I call real active leaders
– are putting forward. They’re putting the
challenge in front of the storage industry.
This is exactly where StorageCraft can have
a strong level of differentiation.
Our belief is that not all data is equal,
but the status quo storage industry wants
you to believe that because they want you
to store everything; they want you to store
everything twice, if not three times.
Our belief is that if you really do
have intelligent data management and
data insights, you can pick and choose.
StorageCraft can be used as an example
of this. For example, I have a data pool for
a marketing campaign that’s extremely
important; however, if that data was
somehow lost, destroyed or corrupted, I’m
going to be upset with my IT organisation.
But I’m not going to lose revenue and