and reviews online but, with the Solution
Bar, they can discover innovative products
including those from crowdfunding platforms
exclusively inside Sharaf DG stores.
“Our customers can touch, feel,
understand the story behind the product
and the benefits before they buy. We
welcome Ring, one of the most innovative
products, to Sharaf DG and I am sure
Solution Bar will be a success for Ring and
help it understand consumers from across
the world,” concluded Nilesh.
Meanwhile, Ring, together with Al
Jammaz Distribution, a leading Saudi-based
Value-Added Distributor, has embarked on a
two-city roadshow in Riyadh and Jeddah.
This saw Ring promote its home
security products and share insights into
the importance of home security with its
partners in the kingdom.
Mohammad Meraj Hoda, Vice President
of Business Development – Middle East and
Africa at Ring, said: “The Ring roadshow is
an important and exciting component of our
go-to-market strategy as we introduce new
opportunities to our partners.
“It also enables our partners to engage
with Ring executives at a local level,
providing on-ground insights into the
Innovative product
companies like Ring
should focus on building
a brand inside physical
retail stores which still
contribute to over 92%
of all retail sales.
home security market as well as customer
experience feedback directly from those who
are part of our parent network.”
Recent studies regarding the real estate
market indicated that Gulf countries in
general and Saudi Arabia in particular are
likely to be the most advanced with respect
to establishing smart homes as a result of
the level of constructional development in
this region.
According to a report by Statista,
the revenue in the ‘Smart Home’ market
Ring and Al Jammaz
have hosted roadshows
in Saudi Arabia
38
amounted to US$124 million in 2017 with
expectation for it to show an annual growth
rate (CAGR 2017–2021) of 42.3 % resulting in
a market volume of US$507 million in 2021.
The report further reveals that currently
household penetration was at 6.1% in 2017
and is expected to hit 24.7% in 2021.
Asim Al Jammaz, CEO, Al Jammaz
Distribution, said: “We are very happy to
host the Ring Roadshow in Riyadh and
Jeddah as we believe that it will act as
a catalyst to expedite the visibility and
awareness of Ring’s entire range of home
security products and solutions.
“We want our partners to move from
product-centric selling to an integrated
home security solution selling propositions,
explore exciting new opportunities and
partner enablement initiatives, expediting
transition from product-centric selling to
integrated security solution selling, thus
strengthening value proposition for partners.
The awareness and demand for smart entry
devices, such as smart doorbells that keep
families, neighbourhoods and communities
safe, are growing and we are sure that our
partners will gain a better understanding of
the Ring products and will have direct access
to the Ring team who will be able to address
any questions and concerns.”
The awareness and
demand for smart entry
devices, such as smart
doorbells that keep
families, neighbourhoods
and communities safe
are growing.