MID
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ID
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I O N E L S
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A large-scale automotive
digitalisation project in the Middle
East has been implemented by a
Britehouse team from South Africa.
DIGITALISING THE
AUTOMOTIVE
SECTOR
S
ervice integration partner
Britehouse, a specialist in
advanced supply chain and
manufacturing industry
solutions, has demonstrated that
South Africa has the expertise to roll
out successful, large-scale automotive
digitisation projects in the Middle East.
The Britehouse SAP team was deployed
primarily from South Africa to implement
automotive distributor Abdul Latif Jameel
Motors’ new SAP digital solution. The
solution enables the company, based in
Saudi Arabia, to view its supply chain in
vehicles sales and vehicle logistics, as well
as the after-sales space. This has reduced
The Britehouse team was tasked to join
the large-scale, complex project when
Abdul Latif Jameel Motors realised the
scope had outgrown the capabilities of its
original service integration partner. As one
of Southern Africa’s largest SAP Partners,
with over 750 SAP specialist consultants
and a track record in delivering complex SAP
solutions in large enterprise organisations,
Britehouse was identified as the new partner
to reinvigorate the project.
Elma Potgieter, Britehouse’s Regional
Executive, Middle East, said: “Britehouse
was the only company that could offer the
entire solution from a SAP functional and
technical scope, and within the fixed price
contract. We are pleased to have delivered a
commercially viable solution for Abdul Latif
Jameel Motors.
“We were awarded the contract in August
2016. In September, the project started
A phased solution
Abdul Latif Jameel Motors is the largest
distributor of Toyota and Lexus vehicles
24
Matching capabilities with scope
with a team of 28 Britehouse consultants,
which grew to a total of 141 consultants;
this included 51 consultants that supported
the project remotely from South Africa. We
successfully completed the project in August
2018 and are still providing remote support
to the company from South Africa.”
The private sector in
Saudi Arabia needs
to innovate and
modernise.
customer waiting time and increased the
ability to provide service to its clients, who it
appropriately refers to as its guests.
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