INTELLIGENT MOBILE TECHNOLOGY
OSN and Huawei sign new
strategic IPTV partnership
A regional first, OSN and Huawei join forces to provide
telcom operators with an easier and more accessible way
to offer IPTV service.
SN, a leading entertainment
network in MENA, has signed a
Memorandum of Understanding
(MoU) with Huawei, a leading global
provider of information and communications
technology (ICT) infrastructure and smart
devices, to deliver a turnkey IPTV solution
which enables telecom operators to offer
a state-of-the-art TV experience alongside
premium content. This new collaboration
with Huawei forms part of OSN’s digitisation
strategy to enhance product delivery and
ensure more potential OSN customers
have access to the best TV experiences, by
utilising innovative technology.
The partnership brings together OSN’s
wide array of entertainment content and
Huawei’s world-class Video Cloud Solution, a
regional first as the best of premium content
and the best of platform technology are
combined in one single end-to-end solution.
OSN’s premium channels offer viewers
the broadest choice of TV entertainment
with the most popular series, sports and the
best of Hollywood, Bollywood and Arabic
movies. In addition to this, OSN offers an
exceptional Video On Demand (VOD) service,
OSN Play, which encompasses 30,000 hours
of content giving customers an excellent
viewing experience anytime, anywhere and
on any device, and all of this will be even
more accessible through Huawei’s Video
Cloud Solution.
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Huawei’s Video Cloud Solution– which
currently serves more than 140 million
subscribers worldwide – enables best user
experience by optimising interactivity as
fast as 0.5 seconds for channel zapping, 0.7
seconds for user interface response and 0.9
seconds for video on demand loading.
It also supports Ultra High Definition
@60 frame per second streaming, High
Dynamic Range imaging and H.265
compressed video and features seamless
multi-screen interaction.
In addition, the solution is equipped
with the innovative Presentation Hub
Management System which will shorten
user interface adaptation from months to
just minutes.
Due to the developed features in the
solution – like big data, dashboard system,
recommendation engine, and quality of
experience management system – end users
and telcos will benefit from precise marketing
and smart maintenance and operation.
Neil Martin, Chief Commercial Officer from
OSN, said: “We are excited to join forces with
We expect this
solution to become an
engine of growth.
Neil Martin, Chief
Commercial Officer from
OSN, and Sun Xiaofeng,
VP of Huawei Middle East
Huawei and we believe that this partnership
will help us to provide telecom operators,
and ultimately our customers, with the full
complement of our world-class entertainment
in a convenient and efficient way.
“MENA telecom operators will have
access to an agile end-to-end IPTV
solution, composed of Huawei’s IPTV
technology and OSN’s wide range of linear
and on demand content.
“This partnership will enable telecom
operators to deliver IPTV services to market
faster and capitalise on opportunities
to maximise revenues as they acquire
subscribers. We expect this solution to
become an engine of growth for OSN,
Huawei and the wider broadcast industry in
this region as connectivity improves across
the region.”
This partnership comes at a time when the
video market in the Middle East is growing,
with telecom operators playing an increasingly
important role in content delivery.