Intelligent Tech Channels Issue 13 | Page 10

NEWS Dell EMC revamps partner programme by adding future proofing Michael Collins, Senior Vice President, Channel EMEA, Dell EMC. Dell EMC announced a new Future-Proof Storage Loyalty Programme, which offers the industry’s strongest three-year satisfaction guarantee along with customer benefits such as all-inclusive software, hardware investment protection, storage efficiency guarantees, worry-free data migrations and free Virtustream Storage Cloud. This new offering will provide partners with a considerable advantage in meeting the needs of customers looking for future-proofed storage technologies to enhance and grow their business. Additionally, Dell EMC’s expansion of its industry-leading midrange storage portfolio with two new SC All-Flash data storage arrays, along with key software updates to Dell EMC Unity designed to boost efficiency and cost savings for mixed block and file workloads, provides customers with an even greater value proposition when transforming their IT infrastructure to meet the requirements of the market. The new Dell EMC Future-Proof Storage Loyalty programme offers customers guarantees and value through the lifetime of their arrays. Unlike other vendor programs that offer fewer benefits and short-term promises, the Future-Proof Storage Loyalty Programme provides robust guarantees, money-saving benefits and investment protection for new Dell EMC Unity and SC Series product purchases. For partners, the offering will assist conversations with new and existing customers about enhancing operational capabilities with Dell EMC’s leading midrange storage solutions, both now and in the future. Through the Storage Loyalty Programme, Dell EMC provides partners with strong competitive differentiation within the channel, along with a solution that can facilitate shorter sales cycles and strengthen relationships with customers. In addition, offerings such as the Never-Worry Data Migration represent significant opportunities to promote services and drive increased margins. AW Rostamani Shift Technologies completes enterprise architecture workshop for Dar Group AW Rostamani Shift Technologies recently held a customised workshop to share their expertise and training with Dar Group in enabling their global enterprise architecture practice. The collaborative, discussion-based workshop communicated Shift Technologies’ extensive experience implementing over 150 enterprise architecture projects and designing training programmes and presented how they can enable enterprise architecture for Dar and its many subsidiaries into one unified programme for the Group. The highly comprehensive modules included an overview of enterprise architecture, the engagement process and key exercises to allow the workshop attendees hands on experience developing the key foundation items for a practical Enterprise Architecture practice. The content of the workshop focused on Dar Group’s desire to maximise the 10 efficiency of their operations, unlock additional value for their customers and support the business in providing the most innovative solutions. Given these objectives, Shift Technologies and the corporate IT team of Dar Group, created the workshop to support Dar Group’s large-scale efforts to identify the best ways to set up an enterprise architecture office that can advise on and oversee shared capabilities in such a way that maximises the return on technological investments. Bringing a wealth of industry knowledge, the workshop included high profile speakers and attendees from across the globe: Yousef Al-Barkawie, CEO of Shift Technologies; James de Raeve, VP of The Open Group; Ahmad Abu Hantash, Partner at PWC, Technology Advisory; Jawad Issa, Senior Manager Enterprise Architecture Practice of Shift Technologies. Issue 13 INTELLIGENT TECH CHANNELS