FUTURE TECHNOLOGY
GITEX TALKS
Value creation in a
digital world
Ian Khan will talk about challenges brands face in building
value and how to apply the 7 Axioms of Value Creation.
shaping these experiences and the keynote
will help attendees understand some of
the challenges and opportunities within
the sector.
Key takeaways
Ian Khan, TEDx Speaker, Author and
Technology Futurist.
Overview
Ian Khan will be speaking about the
technology transformation that some of
the world’s largest and most successful
brands have undergone. Today digital
transformation has many faces. This
includes building new processes
through technology, transforming
older processes into new ones and even
retiring some. What any kind of digital
strategy encompasses is the change
from a manually managed, legacy work
environment to that of automation.
The retail industry is undergoing
a tremendous amount of change.
Technology is giving rise to a new way in
which consumers now shop. Any retail
company that wants to succeed has to
address the needs of a customer base that
has probably reviewed the product online,
virtually tried it, and also may have
experienced some of it. Secondary to these
are the areas of competitiveness, product
availability customer shopping experience,
after sales and service experience with the
brand. Technology is playing a key role in
Leading the way to the era of the
fourth industrial revolution, today’s
time and age is a critical path towards
maneuvering and positioning for the right
spot in the future. How do companies
then stay at the forefront of being part
of this technology era and at the same
time make themselves relevant to their
rapidly changing workforce? How should
organisations position themselves so that
customer loyalty rises to the top and also
customers become your best advocates?
All this while also making sure that you
generate a profit. These and many other
questions are what are keeping the C-level
awake at night.
The talk will cover the current state of
the technology era, trends that will shape
the future and how we can accomplish
the task of successfully pivoting towards
the 4.0 era. Key takeaways will include
the 7 Axioms of Value Creation to help
the audience understand the next steps
towards success. The 7 Axioms help create
meaningful conversations at every level
and form a code of success in the 4.0 era.
Relevance to Middle East
The Middle East today is a fast-growing
region with a tremendous potential to be
a key part of a technology based global
future. The United Arab Emirate has taken
a number of bold decisions and initiatives
in this regard and is fast heading in a
direction of a fully technology enabled
region. Some of these initiatives include,
3D printing, cloud, AI and Blockchain
to name a few. Dubai, as an example,
has an aggressive target to become an all
Blockchain powered digital government by
2020, while other private and government
entities are seeking an increased
technology enablement.
Technology as an enabler of positive
results is a change that needs careful
thought and planning as resources are
costly and the challenge of running an
efficient project or initiative could run in
millions. The talk will help bring years
of experience into the region to decision
makers who really want to be involved in
creating positive change. This will help
decision makers understand the 7 Point
strategy for building a Value Creation
based system.
Relevance to Africa
Africa is at the crossroads of a rapidly
changing economic state and a fast-
changing technology scene. As foreign
investment trickles into the region, there is
also a small yet steady growth of emerging
technology startups. The recommendation
to African leaders is to learn about the
7 Axioms of Value Creation through
workshops or talks and understand
Value Creation that can help surpass
expectations for results and goals.
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