NEWS
Exclaimer research finds over four in 10 consumers question whether messages are genuine
Exclaimer, a global leader in email signature management, has released new research revealing that UK and US adults are increasingly turning to AI to help them communicate on a daily basis, but the technology’ s ability to create polished, professional content
at scale is also making them more sceptical of the messages arriving in their inboxes and apps.
The survey of 2,000 UK and US adults found that while over half( 58 %) now use AI in their daily communications, 41 % have questioned whether a message they received was genuine or legitimate.
The complexity of digital communication is being compounded by the sheer number of platforms people use. The average UK and US adult now juggles at least six communication channels each day, as messaging apps, workplace platforms, social media and email compete for attention.
More than one in five( 22 %) have missed important information because it was sent on a platform they rarely check, while 18 % have lost an important message because a communication platform deleted it, an account was closed or they changed devices.
Against this backdrop, email emerged as the preferred channel for communications that matter, with over half( 56 %) of UK and US adults choosing it when they need to keep or refer to information. More than a third( 39 %) have deliberately chosen email over another platform to create a permanent record.
Tech Data expands IBM distribution across Asia-Pacific
Tech Data, a TD SYNNEX company, has expanded its IBM distribution footprint across Asia-Pacific, adding six markets as part of a wider global expansion of the companies’ distribution relationship.
The distributor is extending its IBM portfolio into Hong Kong, Macau, Malaysia, Indonesia, Cambodia and the Philippines, adding to its existing operations in Australia, India, Singapore and Vietnam. In Malaysia, the business operates under the Tec D brand.
The move forms part of TD SYNNEX’ s expansion of IBM distribution into 20 additional countries across Asia-Pacific, Europe and Latin America.
Through the expanded agreement, Tech Data will provide partners with access to IBM technologies alongside enablement, financing, pre-sales support and go-to-market resources.
“ This expansion reflects the continued strength of the partnership between Tech Data, a TD SYNNEX company, and IBM across Asia Pacific,” said Jaideep Malhotra, President, TD SYNNEX APJ.
“ We are excited to expand our portfolio of IBM solutions to six additional markets – Hong Kong, Macau, Malaysia, Indonesia,
Cambodia, and the Philippines, building on our existing specialised IBM practice in Australia, India, Singapore, and Vietnam.
“ Together, we are creating greater access to IBM technologies, expertise, and support for partners across 10 APJ markets, enabling them to capture new growth opportunities and deliver greater value to their ecosystem and customers.” •
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