FEATURE CHANNEL PARTNERS
Matt Cooke, EMEA Cybersecurity Strategist at Proofpoint, believes the partners that will lead tomorrow recognise that cybersecurity is evolving alongside AI adoption.
“ The partners that will lead tomorrow are those that recognise cybersecurity is no longer just about protecting infrastructure – it’ s about protecting people, data and AI.”
As organisations embed AI into everyday business processes, Cooke argued that partners must become trusted advisers
Michael Amselem, Chief Revenue Officer at CTERA capable of understanding identity, human behaviour, data protection and an increasingly complex threat landscape.
“ The most successful partners will help customers embrace AI confidently while securing both the humans using it and the AI agents acting on their behalf.”
Customers are also looking to simplify increasingly fragmented security environments.“ Partners that can bring together humancentric security, data protection and AI
Olly Carter, Senior Channel Sales Director at Forescout security into a cohesive strategy will be best placed to deliver measurable outcomes and long-term value.”
Artificial Intelligence is also transforming how partners themselves operate. Cooke believes those that embrace AI internally will gain a significant competitive advantage.
“ Those that use AI to improve productivity, automate routine tasks, and enhance security operations will be able to scale more effectively while focusing their expertise where it matters most.”
Ryan Davis, Channel Account Manager at CultureAI, sees AI security emerging as an entirely new advisory discipline.
“ Tomorrow’ s top-performing partners won’ t just help customers adopt AI. They’ ll help them adopt it safely.”
As AI becomes embedded throughout SaaS applications and business processes, Davis said customers require visibility into how AI is being used, alongside governance and controls that reduce data leakage and support regulatory compliance.
“ AI security is quickly becoming a core advisory conversation, and partners that
Simon Townsend, Senior Vice President of Marketing and Office of the CTO at ControlUp
Matt Cooke, EMEA Cybersecurity Strategist at Proofpoint
Ryan Davis, Channel Account Manager at CultureAI
Stephanie Monaghan, Director, Channel & Alliances, EMEA at Flare
Amir Akhtar, Channel Director EMEA at Orca
Gal Naor, CEO of StorONE
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