The company prioritises configuration over heavy customisation, encouraging businesses to adapt processes where possible while leveraging Microsoft’ s native functionality and AI-driven capabilities such as Copilot agents. Ongoing collaboration also enables Braintree to continuously optimise CRM platforms as business priorities, budgets and technologies evolve, particularly with the rapid growth of AI assistants and automation tools.

Huxtable says the company aims to act as a long-term strategic partner rather than a one-off implementation provider, helping customers align CRM roadmaps with broader business growth objectives. ello and welcome to the latest edition of He adds that continuous feedback from Intelligent Tech Channels, a landmark issue end-users is essential to preventing shadow as we celebrate the publication’ s 100th IT, ensuring CRM systems remain relevant, edition and another milestone in channel and valuable and fully embedded within day-today business operations. enterprise technology coverage.

This month’ s cover story, which can be Elsewhere, on page 19 we hear how Vibhu found on page 15, features Heath Huxtable, Kapoor, Regional Vice President – Middle CEO at Braintree. He tells us how close East, Africa and India at Epicor, says the rapid collaboration with end-users, combined with expansion of data centre infrastructure across a standard-first Microsoft CRM approach, the Middle East is transforming the role of helps organisations maximise adoption, channel partners from product suppliers into improve operational alignment and achieve strategic project orchestrators. long-term ROI.

He explains that large-scale data centre Huxtable explains that Braintree focuses projects demand far greater precision, coordination and visibility, as delays to a single on engaging users early in the design process to ensure CRM platforms reflect component can disrupt entire deployment

timelines and create significant operational and financial consequences.

As a result, customers now expect partners to provide certainty around delivery schedules, project milestones and potential supply chain risks rather than simply confirming product availability.

Kapoor highlights that channel partners must adopt more integrated operating models, aligning procurement, inventory, sales and logistics with long-term project planning and predictive demand management. He adds that partners able to use operational data to improve forecasting, planning and decision-making will be better positioned to deliver resilient, insight-driven services and capitalise on the growing data centre opportunity.

Don’ t forget, you can stay informed with daily news updates on our website, where we bring you the latest insights and developments from the world of business technology. I’ d like to wish you a productive and successful month ahead. Please enjoy this issue and take your time to explore the articles we have prepared for you. See you next time.

Mark Bowen Editorial Director mark. bowen @ intelligentglobalmedia. com

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