REGIONAL CHANNELS
Seidor MENA deploys
SAP at Oman-based
Mars Hypermarket
M
ars Hypermarket is a key
player in Oman’s $4 billion
supermarket sales and has
embarked on a digital transformation
journey with digital retail enabler SAP.
As part of this partnership, including SAP
Platinum Partner Seidor MENA, Mars
Hypermarket will deploy digital business
solutions running on the in-memory SAP
HANA platform. This will enhance customer
experience, supply chain for thousands of
products and employee engagement. Mars
Hypermarket is exploring SAP S/4HANA
real-time business suite solutions, mobile
applications, and augmented and virtual
reality innovations.
“Mars Hypermarket is showing best
practices in how to harness the power of
digital technology to enhance the complex
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retail experience. SAP is exchanging global
best practices in retail to support Oman’s
digital transformation and economic
growth in line with Oman Vision 2020,
said Tayfun Topkoc, Managing Director,
SAP Oman and UAE.
Oman’s hypermarkets, such as Mars
Hypermarket, are the main driver for
food sales, delivering 70 per cent of total
grocery store sales in Oman, according to
Alpen Capital. Omani supermarket and
hypermarket sales are set to grow by 15 per
cent from $3.4 billion in 2016 to $3.9 billion
by 2018, according to food and agriculture
research firm Farrelly & Mitchell.
Overall, GCC supermarket and
hypermarket sales will grow 19 per cent to
$49 billion by 2018. Supporting Oman’s
digital retail initiative, Mars Hypermarket,
Global VAR and SAP Platinum
Partner, Seidor MENA is
building real time capabilities
for the regional hypermarket
player. By Arun Shankar.
one of the GCC’s largest hypermarket
chains with over 1,800 employees in
Oman and UAE, announced a digital
transformation partnership.
“Oman’s customers can expect a
personalised and seamless shopping
experience from their mobile devices.
With real-time technology, Mars
Hypermarket can deliver innovative
digital business models with better
product decisions, convenient omni-
channel shopping experiences and
customer loyalty programmes,” said
VT Vinodan, Managing Director, Mars
Hypermarket Oman and UAE.
Seidor MENA
Seidor MENA is part of a multinational
Spanish group of companies, which
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INTELLIGENT TECH CHANNELS