SonicWall appoints Michael Berg to lead
channel programme in Europe
SonicWall, the trusted security partner
protecting more than one million networks
worldwide, has announced that Michael Berg
has joined the company as Senior Director
of Channel Sales with a focus on Europe. As
the latest addition to SonicWall’s worldwide
sales and channel team, Berg will enhance
the company’s strong relationships with the
European channel and enable SonicWall to
deepen its relationships with distributors.
SonicWall has added leadership in the
European market to partner more closely
with the channel in securing customers
from threat vectors such as ransomware,
leveraging the company’s real-time breach
detection and prevention solutions guided
by real-time insights from the SonicWall
Capture Threat Network.
As part of the Worldwide Sales and
Channel team, Berg will drives sales and
channel programmes in Europe and is
based in Switzerland. He will be responsible
for executing on SonicWall’s 100 per cent
channel go-to-market strategies, partner
recruitment and development, distribution
partnerships and the full implementation
of the SonicWall SecureFirst Partner
Programme to drive mutual revenue growth
with the channel.
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“SonicWall has already
garnered unprecedented
traction with channel partners
globally and in Europe since
spinning off as an independent
cybersecurity company in
November,” said Steve Pataky,
Vice President of Worldwide
Sales and Channel. “Michael’s
expertise will strengthen
the deep partnerships we
are building with channel
partners in the next phase of
our growth. I’m particularly
excited that Michael brings
personal experience working
with distributors and can
strengthen our close ties with
the distributor community.”
Berg brings to SonicWall
more than 20 years of experience working
with channel partners and distributors in
the region. He joins the SonicWall team after
serving as the Channel Director at encrypted
communications firm Silent Circle, where he
lead commercial activities with distributors
in the mobile device space. Previously, he
was Vice President of Project Management
at leading IT distributor ASBISc Enterprises
PLC and established strong channel
relationships across EMEA. Berg developed
his in-depth knowledge of distributors
earlier in his career during his 15 years at
distributor Tech Data, where he served in
various management positions in Germany
and Switzerland.
“After 20 years of working with channel
partners and distributors, I have developed
a great impression of SonicWall,” said
Berg. “The rush of partners to join the
SonicWall SecureFirst Partner Programme
demonstrates that the company enjoys
partnerships with the channel that are
unmatched in the industry. I am excited
to join SonicWall at a time when it’s
seeing incredible traction with the channel
worldwide, fuelled by a mix of strong
leadership, innovative solutions and
channel enablement.”
New SAP MENA
Channel Head
appointed to
enable SME digital
transformation
SAP has appointed Zakaria Haltout as Head
of Global Channels and General Business for
the Middle East and North Africa.
The SAP Middle East and North Africa
channel programme grew by 61 per cent,
with channel coverage increasing by 25
per cent from 2015–2016, making it one
of the fastest-growing regions in Europe,
the Middle East and Africa for the SAP
PartnerEdge Programme. SAP counts over
120 regional partners.
“Zakaria Haltout is a proven leader,
with local knowledge and expertise, who
will drive the Middle East and North Africa
as a strategic global market. We will work
closely in upskilling our partners to enable
the digital transformation of small and
medium enterprises,” said Nick Malone, Vice
President of EMEA South, Global Channels
and General Business unit at SAP.
Based in Dubai, Zakaria Haltout reports
to Nick Malone. Zakaria Haltout has been
with SAP since 2008, and has 17 years of
technology experience.
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NTELLIGENT TECH CHANNELS