FUTURE TECHNOLOGY
important that all cash-flow difficulties and
collections are as streamlined as possible
because they are the main drivers for the
distribution business.”
As the world in which we live continues
to evolve apace, VADs have to adapt to
new technologies entering the market
and help channel partners grow. To do
this, Costa Boukouvalas revealed, “We
continuously work with our channel
partners to ensure they can easily access
the right solutions for their market needs.
This means deploying the right resources
from our vendors and our own investment
in resources like our demo centres, and
qualified engineers to help them through
the process.”
Amr Abdelsamad added: “We are
at the forefront of, and spearheading,
many new technologies and we believe in
digital co-creation, i.e. bringing together
unconnected areas of expertise to find
28
We continuously
work with
our channel
partners to
ensure they can
easily access the
right solutions
for their market
needs.
the insights and ideas to drive digital
transformation forward, something that
is already reshaping the world. We create
end-to-end integrated solutions for our
customers to help them cover all of their
needs. We offer PrimeFlex Integrated
solutions, covering all converged and
hyper-converged infrastructure to
help customers support their digital
transformation and leverage the
opportunities presented by big data.
This will enhance the convenience and
efficiency of IT business stakeholders, from
VAD to system integrator, as well as the
end-customer, as it delivers a fully ready
preconfigured and tested solution. We are
also focusing on developing and building
PrimeFlex Integrated solutions with
our alliance partners to cover the entire
spectrum of business and customer needs.”
Continuous and evolving training is, of
course, of vital importance, and plays a key
role in the VAD repertoire to develop sales
and implementation processes. In practical
terms, “We ensure that all our vendors’
certification and training courses are rolled
out to all our key channel partners across
the region (Middle East and Africa),”
commented Costa Boukouvalas. “These
could be in person as part of a roadshow,
Issue 06
INTELLIGENT TECH CHANNELS