Intelligent Tech Channels Issue 06 | Page 21

REGIONAL CHANNELS Cisco recognises its ‘Partners for Success’ across 14 categories At a gala awards ceremony held at the Fairmont Hotel, Palm Jumeirah in Dubai and attended by more than 100 delegates, Cisco presented awards to its top performing Tier-2 channel partners from the UAE, Oman, Pakistan, Afghanistan and Yemen in recognition of their outstanding performance in 2016 across 14 categories. “O ur theme for the partner event was focused around digital transformation, which we believe presents a high value opportunity for our Tier-2 channel partners now and in the years ahead,” explained Shukri Eid, Managing Director – East Region, Cisco Middle East, during the event. “Cisco’s channel partners can leverage our leading technology solutions from an expansive portfolio to build their role as trusted advisers for enterprises looking at transforming themselves to be able to truly embrace and benefit from digitisation.” He added, “At Cisco, we believe that great relationships produce great results and this is why we are committed to supporting our partners as they form an integral part of our strategy and growth. We take great pride in celebrating the channel partners who continuously innovate and outperform their peers in meeting their business and sales goals, as well as meeting Cisco’s performance targets.” At Cisco, we believe that great relationships produce great results. 21