ENTERPRISE TECHNOLOGY
Partnering with Formula One ’ s Scuderia Toro Rosso
A key global relationship for Acronis is its technology support for the Formula One racing team , Scuderia Toro Rosso . The Toro Rosso team has been using Acronis to blockchain-watermark data being generated . It also plans to manage data transfers , backups and replication and has come back to Acronis with its feedback on the application .
Says Acronis ’ Zanni , “ How can you with the knowledge and heuristics of data get more efficient about what components you
Acronis data management technology supports the Scuderia Toro Rosso team in its Formula One participation .
need to backup to actually recover all the data . This is why we are taking our time with the integration , because we want to deeply understand their environment and their needs , so we can learn to tune our product .” Acronis is embedding the feedback from the Toro Rosso team back into its product , to further improve its product portfolio that can benefit all sizes of organisations and not just the high-end enterprise segment .
Acronis has commenced implementation of data protection technology into Scuderia Toro Rosso ’ s IT infrastructure . The process of designing and testing the new car is entirely data driven . Scuderia Toro Rosso generates over 15TB of new data every day , 50 % more compared to the volume generated only a year ago . This data needs to be stored and protected from tampering .
Scuderia Toro Rosso will gradually optimise data storage by deploying Acronis Storage with Acronis Notary blockchain data watermarking mechanism , which will enable
( Left to right ) Daniil Kvyat , lead racing driver Scuderia Toro Rosso ; Serguei Beloussov CEO and Founder Acronis ; Carlos Sainz lead racing driver Scuderia Toro Rosso ; Franz Tost , Team Chief Scuderia Toro Rosso .
the Formula One racing team to validate the authenticity of important data . Scuderia also plans to deploy other data protection technology powered by Acronis Hybrid Cloud architecture . These includes Acronis Backup , Acronis Disaster Recovery Service and Acronis Monitoring Service .
The partnership also promotes innovation and the delivery of new technologies . This year Acronis released a number of innovative technologies to support the needs of motorsport teams and always-on businesses . These include Acronis Notary data notarisation , Acronis CloudRAID software-defined storage redundancy , Acronis Instant Restore data recovery technology .
The partnership with Scuderia Toro Rosso has already proved to be beneficial for partners and service providers using these products . Acronis new hybrid cloud architecture is specifically designed to help partners and customer take control over their data .
Gains from this partnership :
• Acronis has hosted over 1,000 guests at the Acronis Racing Weekends with Scuderia Toro Rosso around the world
• Acronis partners have reported increased interest in Acronis products and improved sales
• 50 % growth in Acronis partners globally compared to the same period prior to the sponsorship
• New partnerships with Synapsys Systems in South Africa and Innovix Distribution in Southeast Asia
• In APAC region , Acronis cloud business has grown over 50 % YoY in 2016 amounting to over 20 % of total revenue
• From Middle East and Africa regional standpoint Acronis has seen its cloud business grow by 50 % YoY in 2016
16 Issue 05 INTELLIGENT TECH CHANNELS